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张侠丹

时间:2022-09-05来源:新闻与传播学院 点击: 3138


教育背景

中国人民大学 管理学硕博连读,市场营销管理

暨南大学 管理学学士,市场营销

 

研究方向

消费者行为,消费者心理,消费者情绪,亲社会行为,亲环境行为,可持续性消费行为,产品和品牌设计

 

发表及录用论文

Xiadan Zhang, Xiushuang Gong, Jing Jiang, Dump or recycle? Nostalgia and consumer recycling behavior, Journal of Business Research, 2021, Aug, 132, 594-603. (SSCI Q1)


Jie Wang, Xiadan Zhang (共同一作), Jing Jiang, Healthy-angular, unhealthy-circular: The effect of shape on consumers health choice, Journal of Business Research, 2022, Feb, 139, 740-750. (SSCI Q1)

 

Xiushuang Gong, Hanwei Wang, Xiadan Zhang, Hui Tian, Why does service inclusion matter? The effect of service exclusion on customer indirect misbehavior, Journal of Retailing and Consumer Services, 2022, Sep, 68, 103005. (SSCI Q1)


樊亚凤, 张侠丹(通讯作者),权力距离信念如何影响消费者行为:研究述评与展望[J]. 外国经济与管理, 2022, 44(08), 138-152.CSSCI


张侠丹, 王婕, 蒋晶, 路守望,空间距离对消费者反应的影响:综述与展望[J]. 管理现代化, 2022, 42(05).(北核,待见刊)

 

路守望, 张侠丹, 李佳雯. 社交推介研究述评与展望[J]. 商业经济研究, 2022, (05): 79-83.(北核)

 

张侠丹. 中国智能家居行业研究[J]. 未来与发展, 2021, 45(12): 14-19.


张侠丹. 社区团购业务模式探究[J]. 新经济, 2021, (11): 82-87.

 

王婕, 蒋晶,张侠丹.消费者行为视角下的捆绑研究回顾及展望[J]. 新经济, 2021, (12): 89-92.

 

会议论文

Xiadan Zhang, Xiushuang Gong, Jing Jiang (2018) “Motivated to Be Moral: The Effect of Nostalgia on Consumers’ Recycling Behavior.” Poster presented at the Association of Consumer Research North American Conference, Dallas, TX, October 2018.


Xiadan Zhang, Jing Jiang (2019) “Feeling Embarrassed, Leave Me Alone: The Impact of Embarrassment on Preference for Facial Prominence.” Poster presented at the Association of Consumer Research North American Conference, Atlanta, GA, October 2019.


Yan Wang, Jing Jiang, Yafeng Fan, Xiadan Zhang (2019) “The Effect of Parity Information of Numbers on Variety Seeking Behavior.” Poster presented at the Association of Consumer Research North American Conference, Atlanta, GA, October 2019.


Jie Wang, Jing Jiang, Xiadan Zhang (2020) “The Dark Side of Precision: Numerical Information and Consumers’ Unhealthy Choices.” Poster presented at the Association of Consumer Research North American Conference, Paris, France, October 2020.


Jie Wang, Jing Jiang, Xiadan Zhang (2020) “Healthy-Angular, Unhealthy-Circular: The Effect of Shape on Consumers Health Choice.” Poster presented at the Association of Consumer Research North American Conference, Paris, France, October 2020.


Jie Wang, Jing Jiang, Xiadan Zhang (2022) “How Reward Uncertainty Influences Consumer Motivation: The Moderating Role of Goal Progress.” Poster presented at the Association of Consumer Research North American Conference, Denver, CO, October 2022.


张侠丹,蒋晶 (2019),尴尬对脸部突出偏好的影响,中国营销科学学术年会,成都,中国,2019.10


张侠丹,宫秀双,蒋晶(2019)Dump or Recycle? Nostalgia and Consumer Recycling Behavior中国营销科学学术年会,成都,中国,2019.10(获得中国营销学术年会优秀论文奖项


张侠丹,蒋晶,宫秀双(2020),尴尬对消费者脸部突出偏好的影响机制,中国高等院校市场学研究会学术年会暨博士生论坛,无锡,中国,2020.10


王婕,蒋晶,张侠丹(2020)Healthy-Angular, Unhealthy-Circular: The Shape Effect on Food Preference中国营销科学学术年会,天津,中国,2020.10

 

参与基金项目

参与过国家自然科学青年基金、国家社会科学基金一般项目、教育部人文社科基金和江苏省社会科学基金项目。

 

翻译教材

翻译教材:Clow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. Eighth edition. New York, NY: Pearson, 2018.

翻译工作:负责第810

中文书名:广告促销与整合营销传播(8)

 

学术兼职

《外国经济与管理》审稿专家

美国消费者研究协会Association for Consumer Research会员


(更新于2022年9月)